AI-Enhanced E-Commerce Growth for a Cross-Border Business
Client Overview The client is a China-based underwear manufacturer that has successfully penetrated the Philippines market, operating multiple online stores across Shopee, Lazada, and TikTok. With an estimated annual revenue of $2 million, the company targets a broad customer base ranging from budget-conscious shoppers to premium buyers. To manage its multi-platform e-commerce operations, the team currently uses Bigseller, a system designed for the e-commerce industry, which dynamically retrieves order and logistics data, classifies orders into different stages, and provides a dashboard for monitoring performance. However, the system does not fully meet their needs in inventory management, customer service, and marketing strategy, presenting opportunities for optimization. ...