Green Is the New Gray: When ESG Claims Meet Evidence
Greenwashing usually begins with a sentence that sounds harmless enough. “We reduced emissions.” “Our operations are greener.” “This product supports a sustainable future.” Very nice. Also very convenient. The problem is that none of these claims can be judged by grammatical confidence, public relations polish, or the warm glow of the word sustainable. A serious reviewer has to ask uglier questions: reduced compared with what year? Which scope of emissions? Which facility? Which product line? Is the claim about a target, an initiative, or actual measured performance? ...