Break-Even the Machine: Strategic Thinking in the Age of High-Cost AI
Introduction Generative AI continues to impress with its breadth of capabilities—from drafting reports to designing presentations. Yet despite these advances, it is crucial to understand the evolving cost structure, risk exposure, and strategic options businesses face before committing to full-scale AI adoption. This article offers a structured approach for business leaders and AI startups to evaluate where and when generative AI deployment makes sense. We explore cost-performance tradeoffs, forward-looking cost projections, tangible ROI examples, and differentiation strategies in a rapidly changing ecosystem. ...