🧾 Client Profile

A China-based underwear manufacturer operating online stores across Shopee, Lazada, and TikTok in the Philippines, with ~$2M annual revenue.

The team used Bigseller for e-commerce ops, but faced challenges in inventory, customer service, and marketing — revealing gaps for AI automation.

⚙️ Pre-AI Operations

  • Inventory: Manual entry from invoices; limited use of Bigseller’s warehouse allocation tools
  • Customer Support: All inquiries handled by humans (~15K PHP/month per agent); no automation for bad reviews
  • Marketing: No external traffic generation; no ad optimization
  • Analytics: No product-level profitability insight or forecasting

🔍 Key Challenges

  1. Manual inventory updates → errors & inefficiency
  2. Labor-intensive customer service → scalability issues
  3. No active marketing optimization
  4. Weak business intelligence → no predictive insights

🚀 Cognaptus AI Solutions

📦 1. AI-Driven Inventory Management

Scenario Efficiency Index
Before AI 1.00
After AI 1.15
  • Extracted invoice data to auto-update stock levels
  • Forecasted demand to optimize reorder timing
  • Suggested warehouse allocation using sales patterns

🤖 2. Decentralized AI for Support & Strategy

Scenario Customer Service Workload
Before AI 1.00
After AI 0.50
  • Locally-trained chatbot reduced manual inquiries
  • Personalized insights based on real transaction data
  • Ensured data privacy by keeping model learning in-house

📈 3. AI-Optimized Marketing

  • Identified high-ranking keywords per platform
  • Reallocated ad budgets based on ROI signals
  • Auto-generated platform-specific ad copies

📊 4. Predictive Business Intelligence

  • Product-level profit margin analysis
  • Seasonal demand forecasting for pricing & cash flow
  • AI-generated reports for decision-making

🧠 Strategic Outcome

By complementing legacy systems like Bigseller and QianYi ERP, Cognaptus AI positioned itself as a next-gen automation layer, delivering:

  • Personalized AI automation
  • Performance-based marketing tools
  • Smarter inventory & customer engagement systems

📈 Final Impact

Metric Estimated Impact
Operational Workload Reduced ~30%
Sales Growth 20–30%
Profit Margin Increase 10–20%

With Cognaptus AI, this cross-border business gained scalability, accuracy, and AI-driven decision-making—turning e-commerce into a strategic growth engine.