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Passing as Human: How AI Personas Are Rewriting the Marketing Playbook

TL;DR for operators AI personas are moving from gimmick to operating layer. Not because chatbots suddenly became “real people” — please, let us keep one adult in the room — but because modern LLM agents can now imitate human social behaviour well enough to become useful proxies in controlled business experiments. The useful chain looks like this: ...

April 7, 2025 · 16 min · Zelina