When ESG Meets LLM: Decoding Corporate Green Talk on Social Media
A corporate sustainability post rarely says, “Please admire our reputational risk management.” It says something friendlier. A tree-planting day. A Pride Month banner. A smiling volunteer team. A solar panel photographed at just the right angle. A line about communities, innovation, opportunity, resilience, or the future. The usual words, freshly laundered. The analytical problem is that these posts are not random fluff. They are corporate communication at scale, and they are increasingly multimodal: text, hashtags, brand imagery, infographics, event photos, symbolic gestures, and occasionally something resembling an operational fact. Reading them one by one is theatre. Ignoring them is also a choice, just not a very intelligent one. ...