
Passing as Human: How AI Personas Are Rewriting the Marketing Playbook
“I think the next year’s Turing test will truly be the one to watch—the one where we humans, knocked to the canvas, must pull ourselves up… the one where we come back. More human than ever.” — Brian Christian (author of The Most Human Human) The AI Masquerade: Why Personality Now Wins the Game Artificial intelligence is no longer confined to tasks of logic or data wrangling. Today’s advanced language models have crossed a new threshold: the ability to convincingly impersonate humans in conversation. A recent study found GPT-4.5, when given a carefully crafted prompt, was judged more human than actual humans in a Turing test (Jones & Bergen, 2025). This result hinged not simply on technical fluency, but on the generation of believable personality—a voice that shows emotion, adapts to social context, occasionally makes mistakes, and mirrors human conversational rhythms. ...