Preference Signals, Not Preference Theater
Preference Signals, Not Preference Theater Businesses are currently learning an expensive lesson: user behavior is not the same thing as user preference. A person clicks because the button was large. A driver brakes because the situation was unclear. A customer accepts a chatbot answer because the refund is small and arguing is tedious. A manager approves a workflow because the dashboard made the alternative invisible. The log file looks objective. It is also quietly contaminated by habit, uncertainty, exploration, friction, fatigue, and the occasional human desire to end the meeting before lunch. ...
