https://cognaptus.com/tags/preference-acquisition/ Recent content in Preference Acquisition on Cognaptus Hugo -- 0.145.0 en-us Sat, 14 Nov 2026 00:00:00 +0000 https://cognaptus.com/blog/2026-11-14-the-cost-of-asking-only-for-today/ Sat, 14 Nov 2026 00:00:00 +0000 https://cognaptus.com/blog/2026-11-14-the-cost-of-asking-only-for-today/ Research on active preference acquisition shows when recurring personalization benefits can justify a question—and why collecting more preferences is not necessarily better.