Personas

How to build useful buyer personas from real customer signals instead of fantasy profiles, and how to turn those personas into better messaging and go-to-market decisions.

TL;DR for operators AI personas are moving from gimmick to operating layer. Not because chatbots suddenly became “real people” — please, let us keep one adult in the room — but because modern LLM agents can now imitate human social behaviour well enough to become useful proxies in controlled business experiments. The useful chain looks like this: ...