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Better Ideas, Narrower Search: Designing LLM Brainstorming as a Portfolio

TL;DR for operators LLM brainstorming should not be evaluated only by how good its individual ideas look. In a product-ideation experiment, GPT-4 generated ideas with higher average purchase intent than human participants and was seven times as likely to place an idea in the top decile. Yet its idea pools were also much more concentrated around similar regions of the solution space. ...

August 25, 2026 · 8 min · Zelina
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The Creative Gap: AI Can Generate Options, but Humans Still Change the Rules

TL;DR for operators Generative AI can produce a pile of plausible options before a human team has finished developing one. The harder question begins afterward: which option is actually interesting, which is merely competent, and when does an unexpected result deserve to change the direction of the work? Ivan Magrin-Chagnolleau’s Can an AI System Be Creative? A Critical Perspective from Art and Engineering1 makes that gap visible in a haiku exercise. Across six batches, the AI produced 60 poems that followed the requested form, yet repeatedly converged on probable structures and was weak at distinguishing its strongest outputs. The paper’s argument is therefore not simply that AI lacks novelty. It separates rapid generation from the harder capabilities of judging creative value and recognizing when an accident is significant enough to revise the original objective. ...

August 21, 2026 · 8 min · Zelina
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Innovation, Agentified: How TRIZ Got Its AI Makeover

TL;DR for operators A crane is a useful place to test agentic innovation because the problem is painfully concrete: move heavy loads faster, avoid dangerous swinging, prevent overheating, and do not accidentally turn productivity into an incident report. The paper behind TRIZ Agents uses exactly this kind of gantry-crane improvement problem to test whether a multi-agent LLM system can follow the TRIZ method and produce plausible engineering ideas.1 ...

June 24, 2025 · 15 min · Zelina