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Drive My Way: When Autonomous Cars Start Having Personalities

Car settings are usually pretending to know you. Sport mode assumes you are impatient. Eco mode assumes you have discovered moral superiority through fuel efficiency. Comfort mode assumes everyone in the vehicle prefers to be gently transported like a bowl of soup. These modes are not useless. They are just blunt. They adjust a handful of parameters and call the result personalization, which is a bit like calling a restaurant “personalized” because it offers small, medium, and large. ...

March 28, 2026 · 20 min · Zelina