Greenwashing

Opening — Why this matters now Everyone suddenly cares about sustainability. Corporations issue glossy ESG reports, regulators publish directives, and investors nod approvingly at any sentence containing net-zero. The problem, of course, is that words are cheap. Greenwashing—claims that sound environmentally responsible while being misleading, partial, or outright false—has quietly become one of the most corrosive forms of corporate misinformation. Not because it is dramatic, but because it is plausible. And plausibility is exactly where today’s large language models tend to fail. ...

Seeing Green: When AI Learns to Detect Corporate Illusions Oil and gas companies have long mastered the art of framing—selectively showing the parts of reality they want us to see. A commercial fades in: wind turbines turning under a soft sunrise, a child running across a field, the logo of an oil major shimmering on the horizon. No lies are spoken, but meaning is shaped. The message? We care. The reality? Often less so. ...