When ESG Meets LLM: Decoding Corporate Green Talk on Social Media
Opening — Why this matters now Corporate sustainability is having a content crisis. Brands flood X (formerly Twitter) with green-themed posts, pledging allegiance to the UN’s Sustainable Development Goals (SDGs) while their real-world actions remain opaque. The question is no longer who is talking about sustainability—it’s what they are actually saying, and whether it means anything at all. A new study from the University of Amsterdam offers a data-driven lens on this problem. By combining large language models (LLMs) and vision-language models (VLMs), the researchers have built a multimodal pipeline that decodes the texture of corporate sustainability messaging across millions of social media posts. Their goal: to map not what companies claim, but how they construct the narrative of being sustainable. ...