Retail Roots: Planting the Right Stores with Smart AI Soil
Introduction: The Retail Map Is Not the Territory In fast-growing cities like Nairobi, Jakarta, or Lagos, deciding where to plant the next store is less about gut feeling and more about navigating an entangled network of demand, accessibility, cost, and government regulations. At Cognaptus, we developed a multi-layered AI-driven framework that not only mimics real-world logistics but also learns and forecasts future retail viability. This article explores how we combined predictive analytics, geospatial clustering, graph theory, and multi-objective optimization to determine where new retail nodes should thrive — balancing today’s needs with tomorrow’s complexities. ...