DeepPersona and the Rise of Synthetic Humanity
Personas have always been the slightly embarrassing cardboard cut-outs of product strategy. A marketing team invents “Sarah, 34, urban professional, values convenience.” A UX team adds “busy mother of two.” Someone in sales insists she is “budget-conscious but aspirational,” because apparently every fictional human being is. Then everyone nods solemnly and uses Sarah to justify a pricing page, an onboarding flow, or an ad campaign. ...