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From Causal Parrots to Causal Counsel: When LLMs Argue with Data

Causal claims are cheap now. A model can look at variable names such as advertising spend, web traffic, sales conversion, and customer churn, then produce a causal story in seconds. The story may even sound sensible. That is precisely the problem. In business analytics, “sensible” is often the polite costume worn by “untested.” ...

February 19, 2026 · 17 min · Zelina