How AI-Powered Automation SaaS Can Reshape Real Estate Brokerage in Southeast Asia
TL;DR for operators AI-powered SaaS will not reshape Southeast Asian real estate brokerage by “replacing agents.” That theory keeps returning because it looks tidy in pitch decks and behaves terribly in actual markets. Brokerage in the region is fragmented, multilingual, trust-driven, and deeply dependent on informal channels: Facebook posts, Viber groups, WhatsApp threads, Telegram broadcasts, phone calls, referrals, and the occasional spreadsheet that has survived three managers and one office flood. ...