Nudge, But Make It Machine: The Rise of Mecha-Nudges
A product listing used to have one obvious job: persuade the buyer. That buyer might be hurried, distracted, status-conscious, price-sensitive, or pretending not to care about shipping fees. Fine. Human messiness was the point. Good copywriting translated product attributes into human salience: scarcity, beauty, quality, emotion, trust. The machine’s role was secondary. Search engines ranked. Recommendation systems sorted. Humans decided. ...