Found but Unread: Why AI Agents Recommend the Websites They Can Access
TL;DR for operators A business can appear in AI search results without supplying the information an agent needs to recommend it. Across 1,056 matched businesses, websites classified as agent-ready received clear recommendations in 20.4% of agent journeys, versus 10.6% for less accessible websites. First-party-grounded answers were also more frequent: 77.8% versus 55.5%. ...