Bidder Safe Than Sorry: Why Generative Auto-Bidding Needs a Fallback
Money makes AI less philosophical. In a chatbot demo, a model can “explore” by producing a strange answer, and the worst immediate outcome is usually a screenshot, a complaint, or a manager discovering the word “guardrail” again. In advertising auctions, exploration means spending actual budget into a live market. Every slightly adventurous bid has a cost. Every mistimed bid can drain budget before good traffic arrives. Every beautiful policy improvement can become an expensive little bonfire if it reaches production without a fallback. ...